Definition: waycaster


A waycaster is a non-commercial website that pairs buyers and sellers of scarce niche products or services for which individual sellers are too small to achieve significant online presence.

Features: Design characteristics of a waycaster:
  1. A search phrase that unambiguously defines a niche market.
  2. A simple website that does not require regular maintenance.
  3. A small community of specialist producers or service providers of a closely-defined product or service, each of whom has a website.
  4. Clear rules, so participants are represented at a similar level of detail.
  5. Limited capacity to expand, as unlimited growth potential makes free services unworkable.
  6. Sufficient participants to become a popular destination that peforms well in searches because users find relevant content and a choice of suppliers.
History

The first waycaster was established on January 1st 2024.

Design characteristics of the first waycaster:
  1. A search phrase: "staithes cottage"
  2. A simple website: staithes.net with links to websites of cottage owners, not agencies.
  3. A small community: accommodation providers in a single village
  4. Clear rules: four defined images and 60 characters of text each.
  5. Limited capacity to expand: a village.
  6. Sufficient participants: 11

Impact:

Contact

© waycaster.com.

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Version:03 Dec 2024